October 2011
37 posts
Unusual things that Kill.
did-you-kno:
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A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.
– Harvard Business School study analyzes the effect of Yelp on the restaurant industry. Among the findings is also a decline in chain restaurants’ market share as Yelp penetration increases, suggesting the social reviews platform favors independent local businesses. (via curiositycounts)
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How Facebook Timeline Might Radically Change the... →
Facebook’s blockbuster announcements last week have already gotten marketers to rethink how they will use the platform, but what about their brand pages? Facebook hasn’t said anything specific about how the likes of Coca-Cola or McDonald’s might take advantage of the new design, though it look…
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benandcaz:
Why was the Old Spice Guy campaign so good?
Marc Pritchard deconstructs the campaign success
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Buckle up: Traditional TV is in for a heck of a... →
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September 2011
44 posts
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New technology, vintage ads | Adverblog →