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Shit nobody says about advertising

stuntoftheday:

Sainsbury’s is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.
In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.
She received a letter back saying that renaming it was “a brilliant idea”.
click here for large version
Her mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has been renamed.
Lily’s letter said: “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2”.
Chris King from the Sainsbury’s customer services team wrote back: “I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”
The exchange began trending on Twitter last summer but re-emerged on social networks last week.
A Sainsbury’s statement said; “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” the supermarket said.
Source: BBC

stuntoftheday:

Sainsbury’s is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.

In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.

She received a letter back saying that renaming it was “a brilliant idea”.

click here for large version

Her mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has been renamed.

Lily’s letter said: “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2”.

Chris King from the Sainsbury’s customer services team wrote back: “I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”

The exchange began trending on Twitter last summer but re-emerged on social networks last week.

A Sainsbury’s statement said; “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” the supermarket said.

Source: BBC

stuntoftheday:

Toyota reinvents everything. The car manufacturer’s entry for the annual Superbowl ad showdown.

(via och-annie)

helloyoucreatives:

The last greeting card ever.

Fantastically silly work from Buzzman.

hallojo:

Here comes Ruth - one of the grannies from the National Sweater Day! So be a dear and sign up at www.SweaterDay.ca – Live Grannies are standing by to call you!

ad-swag:

The Humankind way of communication by Leo Burnett Worldwide.

Never underestimate emotional connection, its the best way to get customer loyalty and valuable relationship.

helloyoucreatives:

Slightly pointless thing that ad people will get excited by of the day…

Its nice tech and its a ad version of a popular app so it ticks a lot of boxes but I can help but think there is more we can do with the web than updating the tech in old banner formats.

(Source: hallojo)

adteachings:

A good pun once in a while never hurt anyone.

helloyoucreatives:

This is a super bowl ad.

adteachings:

A good pun once in a while never hurt anyone.

helloyoucreatives:

This is a super bowl ad.

helloyoucreatives:

This is like a terrible rip of an Axe advert.

helloyoucreatives:

This is like a terrible rip of an Axe advert.

“Old friends pass away, new friends appear. It is just like the days. An old day passes, a new day arrives. The important thing is to make it meaningful: a meaningful friend - or a meaningful day.”

—Dalai Lama (via sirmitchell)

beautifail:

ramseypup:

The other day Ramsey went missing for 14 hours, we all thought she was gone forever. We had 1/2 the neighborhood searching for her. I cried myself to sleep, only to find out my 4 year old nephew put her in the closet and didn’t say anything. That day was fun. At least I found out when in a crises my dog doesn’t even bother to bark or make noise, she just sleeps.

oh my goodness that story is so precious

beautifail:

ramseypup:

The other day Ramsey went missing for 14 hours, we all thought she was gone forever. We had 1/2 the neighborhood searching for her. I cried myself to sleep, only to find out my 4 year old nephew put her in the closet and didn’t say anything. That day was fun. At least I found out when in a crises my dog doesn’t even bother to bark or make noise, she just sleeps.

oh my goodness that story is so precious

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