Shit nobody says about advertising
Shit nobody says about advertising
Sainsbury’s is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.
In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.
She received a letter back saying that renaming it was “a brilliant idea”.
Her mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has been renamed.
Lily’s letter said: “Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2”.
Chris King from the Sainsbury’s customer services team wrote back: “I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?”
The exchange began trending on Twitter last summer but re-emerged on social networks last week.
A Sainsbury’s statement said; “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” the supermarket said.
Source: BBC
Toyota reinvents everything. The car manufacturer’s entry for the annual Superbowl ad showdown.
(via och-annie)
The last greeting card ever.
Fantastically silly work from Buzzman.
Here comes Ruth - one of the grannies from the National Sweater Day! So be a dear and sign up at www.SweaterDay.ca – Live Grannies are standing by to call you!
The Humankind way of communication by Leo Burnett Worldwide.
Never underestimate emotional connection, its the best way to get customer loyalty and valuable relationship.
Slightly pointless thing that ad people will get excited by of the day…
Its nice tech and its a ad version of a popular app so it ticks a lot of boxes but I can help but think there is more we can do with the web than updating the tech in old banner formats.
(Source: hallojo)
—Dalai Lama (via sirmitchell)
(via babyimafreebitch)
The other day Ramsey went missing for 14 hours, we all thought she was gone forever. We had 1/2 the neighborhood searching for her. I cried myself to sleep, only to find out my 4 year old nephew put her in the closet and didn’t say anything. That day was fun. At least I found out when in a crises my dog doesn’t even bother to bark or make noise, she just sleeps.
oh my goodness that story is so precious